Be Distinctive Britain: If Britain were a brand, what kind of shape would it be in? - Ipsos

Tea, sausage rolls, the red telephone box, Vivienne Westwood. What makes Britain distinctive?

Ipsos, JKR and The British Chambers of Commerce wanted to get under the skin of Brand Britain and understand what it means for brands, businesses and society, so we went straight to the source, interviewing over 3,000 of the British public and 1,100 UK business leaders, combined with 50 years of data and a focus on 60 iconic brands.

Join Richie Jones, UK Chief Client Officer at Ipsos alongside a panel of experts to discover the how Britain and brands can leverage the national identity for success.