Gen Z: Trends, Truth & Trust - in association with The Marketing Society & Channel 4

Channel 4’s latest landmark research into British youth shows the complexity and contradictions within Gen Z (13-27-year-olds). Beyond any other generation, Gen Z defy easy pigeonholing. In 2024, adults on average spent more than 5 hours a day watching video and 34% of that was on social platforms and YouTube. For 16-27s, that rises to 64% – a stunning difference.

Join this session to hear some deeply worrying issues that have profound consequences for UK society.